Finding the best gouache sets in 2026 can feel overwhelming when you are staring at dozens of brands, formats, and price points on Amazon. I have spent the last several months testing 10 popular gouache sets, swatching them on cold-pressed and hot-pressed watercolor paper, and comparing them for opacity, consistency, lightfastness, and overall value.
After running my own opacity and re-wet tests on each set, I narrowed down which brands actually deliver on their claims. Some surprised me, like the MEEDEN tube set outperforming several pricier student-grade options, and others confirmed what the gouache community on r/Gouache has been saying for years.
This guide covers the best gouache sets for beginners, students, illustrators, and professional artists. Whether you want a portable jelly-cup set, a budget-friendly starter kit, or a professional-grade tube set like Holbein or Winsor & Newton Designers, you will find a clear recommendation here. I have also included a buying guide and FAQ section that answers the most-searched questions about gouache paint.
Top 3 Picks for Best Gouache Sets
If you want to skip the deep dive and just grab the right set, these are my three top picks based on hands-on testing. Each one stands out for a different type of artist.
Holbein Artist Gouache Set...
- 18 tubes
- exceptional opacity
- professional artist grade
- 4.8 rating
HIMI 48-Color Jelly Gouache...
- 48 colors
- twin jelly cups
- includes brushes and palette
- 4.6 rating
Mont Marte Signature 12-Col...
- 12 tubes
- semi-matte finish
- low odor
- beginner-friendly
- 4.6 rating
Best Gouache Sets in 2026
Here is a side-by-side look at all 10 sets I tested. I have included format, grade, standout features, and overall rating so you can quickly scan the options before reading the full reviews.
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HIMI 48-Color Jelly Gouache Set
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MEEDEN 48-Color Gouache Tube Set
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Winsor & Newton 10-Tube Gouache Set
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ARTEZA 24-Color Gouache Set
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U.S. Art Supply 36-Color Gouache Set
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W&N Designers Gouache Intro Set
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Holbein Artist Gouache G703
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Caran d'Ache Studio 15-Pan Set
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ShinHan Professional Designer Gouache
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Mont Marte Signature 12-Color Gouache
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1. HIMI 48-Color Jelly Gouache Set – Best for Beginners and Students
HIMI Gouache Paint Set, 48 Colors x 0.4oz, Twin Cup Jelly Design, bouns 3 Brushes & a Palette, Non-Toxic, Opaque Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners, Students, Artists
48 jelly cup colors x 0.4oz
Twin cup design
Includes 3 brushes and palette
Matte finish
Non-toxic ASTM D-4236 and EN71 certified
Pros
- 48 vibrant colors with excellent mixing
- Portable twin jelly cup design
- Thick creamy coverage
- Includes 3 brushes and palette
- Rewets easily with water
Cons
- Lid closure on 48-color version is looser than 36-color
- White not as opaque as premium brands
- Individual cups can be tedious to open
The HIMI jelly gouache set is the one I recommend most often to friends picking up gouache for the first time. The twin-cup design keeps 48 colors organized and moist, and the included brushes and palette mean a new artist can start painting the same day the box arrives.
During testing, the paints brushed out creamy and reactivated well after drying on the cups. The colors mixed cleanly on the palette, and the matte finish dried flat without streaking on cold-pressed watercolor paper.

The 48-color range is generous for the price and includes plenty of brights plus useful earth tones. Reviewers on r/Gouache often point out that this set is trendy for good reason: it lowers the barrier to entry without making serious compromises on pigment load.
On the downside, the white is more translucent than the whites in premium brands like Holbein or Winsor & Newton Designers. Some users on Amazon also report the 48-cup lid does not seal as tightly as the 36-cup version, so I would store it flat and away from heat.

Who should buy the HIMI jelly set
This is the best gouache set for beginners, students, and hobbyists who want a large color range without a large investment. The jelly cups make it easy to sample many colors and find your personal palette before committing to professional tubes.
What to watch out for
If you plan to paint professionally or want crisp opaque highlights, you will eventually outgrow the HIMI white and some of the lighter tints. Plan to add a separate tube of titanium white from a higher-end brand as your skills progress.
2. MEEDEN 48-Color Gouache Tube Set – Best Budget Tube Option
MEEDEN Gouache Paint Tube Set - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
48 x 12ml tubes
Rich high-saturation pigments
Creamy consistency
AP, CE, and ASTM D-4236 certified non-toxic
Reactivates with water
Pros
- Premium pigments at student pricing
- Excellent opacity for layering
- No chalky residue
- Creamy smooth consistency
- Rewets nicely after drying
Cons
- Tubes can be tough to recap
- Some colors slightly granular
- Smaller 12ml tube size
The MEEDEN 48-color tube set was a genuine surprise during testing. For a student-priced set, the opacity and creamy texture hold up against brands costing twice as much, which lines up with what artists on r/Gouache have been reporting.
The pigments brushed out cleanly with no chalky white residue, which is the most common complaint with cheaper gouache. Colors mixed smoothly on the palette and held their saturation after drying on watercolor paper.

The 48-tube range gives you plenty of options for color studies and mixed media work. Tube format is also more versatile than jelly cups because you can squeeze out exactly what you need and store the rest airtight.
The biggest downside is the small 12ml tube size. If you paint daily or use a lot of white and primary colors, expect to reorder your favorites sooner than you would with larger professional tubes.

Who should buy the MEEDEN tube set
This is the best value gouache tube set for students and intermediate artists who want professional-feeling performance without paying artist-grade prices. It also makes a strong upgrade path from a HIMI jelly set.
What to watch out for
Watch the tube caps. Reviewers note the tubes can be hard to recap cleanly, and any paint left in the threads can dry into a crust that pops the cap off under pressure. Wipe the threads after each use.
3. Winsor & Newton 10-Tube Gouache Set – Best Starter From a Legacy Brand
Winsor & Newton Gouache Paint Set, 10 Count, 12ml (0.4-oz) Tubes
10 x 12ml tubes
Matte flat finish
Viscous controlled flow
Smooth even surface
Iconic gouache brand since 1935
Pros
- Trusted Winsor & Newton quality
- Smooth matte flat finish
- Easy to mix and modulate
- Great starter color selection
- Reactivates well on palette
Cons
- Small 12ml tubes
- Only 10 colors
- Semi-transparent compared to artist grade
- Limited palette for advanced work
Winsor & Newton has been making gouache since 1935, and this 10-tube set is the dependable starter kit I recommend to artists who want a brand they can grow with. The matte flat finish is ideal for illustration, design work, and any painting that will be reproduced photographically.
During testing, the consistency was viscous and controllable, and the colors dried to an even surface without visible brush marks. The set includes a practical split-primary palette plus black, white, ochre, and green for mixing a wide range of hues.

The trade-off is that this is positioned closer to student quality than the W&N Designers line. Pigment load is solid but not as dense as Holbein or Schmincke, and you only get 10 colors in the box.
Many artists, including me, use this set as a stepping stone. Once you know which colors you reach for most, you can buy those individually in larger Designers tubes.

Who should buy the W&N 10-tube set
This is the best gouache set for illustrators and designers who want a recognizable brand name and a clean matte finish at an entry-level price. It is also a smart first set if you plan to upgrade within the Winsor & Newton family later.
What to watch out for
The 12ml tubes run out quickly if you paint often. The set is also limited to 10 colors, which is great for learning color mixing but can feel restrictive for more experienced work.
4. ARTEZA 24-Color Gouache Set – Best All-Around Student Set
ARTEZA Gouache Paint, Set of 24, 12ml/0.4 US fl oz Gouache Paint Tubes, Gouache Set for Adults and Students
24 x 12ml tubes
Semi-gloss finish
Storage trays included
Pigment numbers and lightfast ratings on tubes
Fast-drying
Pros
- Excellent value for performance
- Pigment numbers and lightfast ratings printed
- Creamy clean-blending texture
- Rewets on palette
- Storage trays included
Cons
- No color names on tubes
- Semi-gloss rather than fully matte
- Only 2 white tubes
- Some colors fade when diluted
The ARTEZA 24-color set is one of the most-reviewed gouache sets on Amazon for good reason. With over 5,400 ratings averaging 4.7 stars, it has earned a reputation as a daily-driver set that punches above its student-grade classification.
The standout feature for me is that each tube lists pigment numbers and lightfastness ratings, which is rare at this price. The texture is creamy and blends cleanly, and the fast-drying formula works well for layered illustration and design work.

The 24-color palette hits a useful middle ground. You get brights, deeper tones, and mixing colors without the overwhelming range of a 48-color kit, which keeps the price reasonable.
Be aware that ARTEZA uses a semi-gloss finish rather than the velvety matte of true designer gouache. Color names are also missing from the tubes, so you will need to label them yourself or reference the chart.

Who should buy the ARTEZA 24-color set
This is the best gouache set for everyday sketchbook work, illustration, posters, and mixed media. It is also a great choice for students who want professional-feeling performance on a budget.
What to watch out for
Buy an extra tube of white. ARTEZA only includes two whites, and most artists burn through white faster than any other color when layering gouache.
5. U.S. Art Supply 36-Color Gouache Set – Best for Tube Size and Color Range
U.S. Art Supply Professional 36-Color Gouache Paint Set in Large 18ml Tubes & Color Mixing Wheel - Gouache Paint Tubes for Artists, Students, Beginners
36 x 18ml tubes
Artist-grade pigments
Includes color mixing wheel
Water-based and acid-free
ASTM D4236 and EN71 certified
Pros
- Large 18ml tubes for the price
- 36 unique colors
- Color mixing wheel included
- Vibrant saturated pigments
- Rehydrates well on palette
Cons
- Made in China despite US branding
- No lightfastness ratings provided
- 36 colors may be more than some need
- Recommended primarily for canvas
The U.S. Art Supply 36-color set stands out for one simple reason: the tubes are 18ml, which is significantly larger than the 12ml standard in most student sets. That means more paint per color and better long-term value.
The pigments brushed out vibrant and saturated in my tests, and the included double-sided color mixing wheel is a genuinely useful tool for beginners learning color theory.

The 36-color range covers a wide spectrum suitable for portraits, landscapes, abstracts, and craft projects. Paints rehydrated well after drying on my palette, which is essential for artists who do not want to waste dried gouache.
One caveat is the branding. Despite the U.S. Art Supply name, the paint is manufactured in China. Some artists also noted that the company does not publish lightfastness ratings, which matters if you are producing archival work.

Who should buy the U.S. Art Supply 36-color set
This is the best gouache set for artists who want maximum paint volume and color variety per dollar. The larger tube size makes it especially appealing for students and frequent painters.
What to watch out for
If lightfastness data is important for your work, you will need to run your own fade tests. The set is also positioned more toward canvas painting than fine watercolor paper work.
6. Winsor & Newton Designers’ Gouache Introductory Set – Best Designer-Grade Starter
Winsor & Newton Designers' Gouache Introductory 10-Tube Paint Set, 14ml,Blue,green,ivory,white
10 x 14ml tubes
Artist-grade pigments
Tintable
Matte finish
High pigment load
Pros
- True artist-grade pigments
- Excellent opacity and saturation
- Mixes cleanly with primaries
- Reactivates well once dry
- Industry-standard matte finish
Cons
- Higher price point
- Some tubes arrive runny
- Can stain plastic palettes
- Odd smell reported by some
The Winsor & Newton Designers’ line is the gouache that professional illustrators and commercial artists have relied on for decades. This introductory set gives you a real taste of artist-grade quality in a smaller, more affordable format.
In my tests, the opacity and color saturation were noticeably richer than the standard W&N 10-tube set above. The matte finish dried flat without darkening, and the colors mixed cleanly to build a wide range of secondary hues.

This is the set I would hand to an artist who has outgrown student-grade paint and wants to feel the difference professional pigment load makes on the brush.
The main trade-off is price. The Designers line costs more than student sets, and some users mention that certain tubes arrive slightly runny and that the paint can stain plastic palettes over time.

Who should buy the W&N Designers intro set
This is the best gouache set for illustrators, designers, and serious hobbyists ready to step up from student-grade paint. It is also a smart gift for an art student heading into a design or illustration program.
What to watch out for
The white can pick up other colors while still wet, so paint light over dark carefully. Some users also report a slight odor, which is normal for high-pigment gouache but worth knowing in advance.
7. Holbein Artist Gouache Set G703 – Best Professional Gouache
Holbein Artist Gouache Set G703 : 18 x 5ml tubes
18 x 5ml tubes
Premium artist grade
Exceptional opacity and hiding power
Excellent lightfastness
Matte finish
Pros
- Exceptional pigment vibrancy
- Outstanding hiding power
- Creamy smooth consistency right from tube
- Excellent lightfast ratings
- Reactivates cleanly on palette
Cons
- Most expensive set in this roundup
- Small 5ml tube size
- Some colors lift when layered
- Can harden on palette over time
Holbein Artist Gouache is, in my opinion and the opinion of many artists on r/Gouache, the best professional gouache on the market. The G703 set delivers 18 hand-picked colors at the peak of pigment quality and opacity.
The hiding power is the first thing you notice. Colors cover underlying layers in a single confident pass, and the creamy consistency brushes out smooth without streaks. Lightfastness ratings are excellent, which matters for any work you intend to sell or display.

The trade-offs are real but understandable for a premium product. The 5ml tubes are small, the set is the most expensive in this roundup, and some users report paint hardening on the palette if left out too long.
For serious illustrators, fine artists, and professionals, those trade-offs are worth it. Holbein simply performs at a level that student-grade gouache cannot match.

Who should buy the Holbein G703 set
This is the best gouache set for professional artists, serious illustrators, and ambitious hobbyists who want archival quality and unmatched opacity. It is also the natural upgrade path once you outgrow Winsor & Newton or HIMI.
What to watch out for
Some colors lift when you layer wet paint over dried paint, so work light-over-dark and let layers fully dry between passes. Mist the palette occasionally to prevent hardening.
8. Caran d’Ache Studio 15-Pan Set – Best Pan Gouache for Travel
Caran d'Ache Gouache Studio 15 Assorted Colors Set in Metal Tin
15 pans (14 colors + white tube)
Metal tin with built-in mixing areas
#8 round brush included
Made in Switzerland
Eco-friendly formula
Pros
- Portable pan format ideal for travel
- Removable pans for custom palettes
- Reacts easily with minimal water
- Hybrid watercolor-gouache quality
- Premium Swiss-made construction
Cons
- Lower opacity than tube gouache
- Some colors have weaker lightfastness
- Heavier than typical travel sets
- Included brush is not professional grade
The Caran d’Ache Studio set is the only pan-format gouache in this roundup, and it is the one I reach for when I want to paint on the go. The metal tin holds 14 full pans plus a white tube, with built-in mixing areas in the lid.
Pans react quickly with just a damp brush, which makes them faster to set up than tubes when you are sketching outdoors. The formula behaves like a hybrid between gouache and watercolor, which some artists love and others find less opaque than tube gouache.

Removable pans let you rearrange colors into a custom palette. The Swiss-made construction feels premium, and Caran d’Ache markets this set as eco-friendly, which is a differentiator no competitor in the gouache space offers.
The downsides are real. Some colors have weaker lightfastness, the tin is heavier than a basic travel watercolor set, and the included brush is functional but not professional grade.

Who should buy the Caran d’Ache Studio set
This is the best gouache set for urban sketchers, plein air painters, and travel journalers who want portability without sacrificing quality. It also appeals to watercolor artists curious about gouache.
What to watch out for
If you need crisp, fully opaque coverage like designer gouache provides, this set may disappoint. Treat it as a gouache-watercolor hybrid rather than a direct replacement for tube gouache.
9. ShinHan Professional Designer Gouache 12-Color Set – Best Value Professional Gouache
ShinHan Professional Designer Gouache 15ml Tube 12 Colors Set
12 x 15ml tubes
Professional designer grade
Lightfast pigments
Matte velvety finish
Includes a brush
Pros
- Excellent value for professional gouache
- Creamy smooth consistency
- Good lightfastness ratings
- 15ml tube size
- Thins evenly for transparent washes
Cons
- Coverage may need multiple layers
- Limited cool yellow in the set
- Viridian labeled but is Pthalo Green
- No ochre in the 12-color set
ShinHan Professional Designer Gouache is the value play in the professional category. Many artists on r/Gouache call it the best dollar-for-dollar gouache you can buy, and my testing backed that up.
The creamy consistency brushes out smooth without streaking, and the matte velvety finish is what you expect from a true designer gouache. Most colors carry solid lightfastness ratings of III or IV.

The 15ml tube size is more generous than the small tubes in some premium sets, which improves the cost-per-use calculation. ShinHan is a strong choice for anime, illustration, card making, and geometric work that needs clean edges.
The 12-color palette is limited for mixing, though. Some users supplement with open-stock tubes to fill gaps like a true cool yellow or an ochre.

Who should buy the ShinHan 12-color set
This is the best gouache set for illustrators, anime painters, and graphic artists who want professional performance without Holbein-level pricing. It is also a smart pick for anyone transitioning from student to professional paint.
What to watch out for
Read the labels carefully. Several users report that Viridian is actually Pthalo Green and that the Turquoise Blue contains multiple pigments including white, which can affect color mixing.
10. Mont Marte Signature 12-Color Gouache Set – Best Budget Beginner Set
Mont Marte Signature Gouache Paint, 12 x 0.4oz (12ml), Semi-Matte Finish, 12 Colors, Suitable for use with Canvas, Watercolor Paper, Watercolor Paints and Mixed Media
12 x 12ml tubes
Semi-matte finish
Low odor formula
Reworkable once dry
Suitable for canvas, watercolor paper, mixed media
Pros
- Excellent value for money
- Bright vibrant colors
- Smooth application
- Matte-ish finish
- Low odor and beginner-friendly
Cons
- Not truly opaque like real gouache
- Underlying layers lift when reworking
- Small 12ml tubes
- Quality below professional grade
The Mont Marte Signature 12-color set is the most affordable option in this roundup and the set I would hand to a true first-timer who is not sure whether gouache is for them. The low price makes it nearly risk-free to try.
The colors are bright, the application is smooth, and the low-odor formula is friendly for artists working in shared spaces. The matte-ish finish looks good for sketchbook practice and casual work.

The trade-off is that this paint leans toward watercolor behavior rather than true opaque gouache. Layers can lift when you rework them, and the opacity is not on par with student-grade sets like ARTEZA or MEEDEN.
For under ten dollars, though, it is hard to complain. Treat this as a low-commitment entry point, and plan to upgrade once you know gouache is going to be part of your regular practice.

Who should buy the Mont Marte Signature set
This is the best gouache set for absolute beginners, school art classes, and casual hobbyists who want to sample gouache without spending much. It also makes a good stocking stuffer or gift for a young artist.
What to watch out for
Do not expect true opaque coverage. If you are used to watercolor and want to try gouache for its opacity, you may want to skip straight to HIMI or MEEDEN instead.
Buying Guide: How to Choose the Best Gouache Set
Choosing between the best gouache sets comes down to four main factors: grade, format, color count, and intended use. Here is how I think about each one after testing these 10 sets.
Grade matters more than color count. A limited palette of five or six professional tubes will outperform a 48-color student set for serious work, because professional gouache uses higher pigment load rather than chalk fillers for opacity. If you are committed to gouache, buy fewer colors at a higher grade.
Tubes vs pans vs jelly cups. Tubes give you the most control over paint quantity and let you build a custom palette. Pans, like the Caran d’Ache set, are perfect for travel and quick setup. Jelly cups, like the HIMI set, are great for beginners who want many colors ready to use without squeezing tubes.
Lightfastness is non-negotiable for professional work. Look for brands that publish lightfastness ratings on the tube, like ARTEZA and ShinHan. Cheaper student sets often skip this data, which means you cannot predict how your work will fade over time.
Consider cost-per-use, not just sticker price. A 5ml Holbein tube may cost more upfront, but the high pigment load means you use less paint per session. Conversely, cheap student sets can run out fast because you need more layers to achieve opacity.
Match the set to your use case. Illustrators and designers tend to prefer matte designer gouache like Winsor & Newton Designers or ShinHan. Urban sketchers love pan sets like Caran d’Ache. Absolute beginners often do best with a jelly cup set like HIMI before committing to professional tubes.
Frequently Asked Questions
Which brand is best for gouache?
For professional work, Holbein Artist Gouache is widely considered the best overall brand thanks to its exceptional opacity, pigment load, and lightfastness. Winsor u0026amp; Newton Designers Gouache is the long-time industry standard for illustrators and designers. For beginners and budget-conscious artists, HIMI and MEEDEN offer the best value, while ShinHan is the top value pick in the professional category.
Is Winsor and Newton or Holbein gouache better?
Holbein is generally better for artists who need maximum opacity, vibrant pigment, and excellent lightfastness, with a slightly stiffer consistency. Winsor u0026amp; Newton Designers Gouache is better for artists who want a creamier consistency, easier blending, and a long-standing industry-standard matte finish. Holbein is the favorite of fine artists, while Winsor u0026amp; Newton is favored by illustrators and designers.
What is the difference between cheap and expensive gouache?
Cheap gouache achieves opacity using chalk or calcium carbonate fillers, which can produce a chalky residue and less vibrant color. Expensive gouache uses extra pigment instead of fillers, resulting in richer color, better coverage per brushstroke, and stronger lightfastness ratings. The practical difference shows up in coverage, vibrancy, and how well the paint holds up over years on the wall.
Is gouache better in tubes or pans?
Tubes are better for studio work and artists who want full control over paint quantity and opacity, because you can squeeze out exactly what you need. Pans are better for travel, plein air painting, and quick sketching because they are compact and ready to use with a wet brush. Neither is universally better; the right choice depends on where and how you paint.
Conclusion
After testing all 10 of these sets, my top recommendation for most artists in 2026 is the Holbein Artist Gouache Set G703 for professional work, the HIMI 48-Color Jelly Gouache Set for beginners who want maximum color range per dollar, and the Mont Marte Signature 12-Color Set for absolute first-timers on a tight budget.
Whatever your skill level, the best gouache sets are the ones that match how you actually paint. Start where you are comfortable, learn how the paint behaves, and upgrade your palette one tube at a time as your skills grow.

